Likeable Social Media by Dave Kerpen

Likeable Social Media by Dave Kerpen

No matter what type of business you are in, chances are you have a website and you are using social media to help you promote it and increase your business.  But do you actually know what you are doing and how to be successful?  Maybe you have done a bit of research, but maybe you haven’t. 

I highly recommend checking out a book about social media to help you.  Likable Social Media seems like it is a good place to start as you want to be liked on social media and not be seen as spamming those who may be following you – that is one of the surest ways to lose your readers.  While this book focuses on Facebook, you can use a lot of these techniques on other sites.  And of course, you can always link to those other sites back to your Facebook if that is your preferred sites to use.   You will get real life examples that Dave has used himself in managing a variety of social media accounts so you know that you are getting information that works.

One thing to keep in mind is that even though it is current, July 2011, social media sites are always changing.  Facebook has made several changes in the last few months as to how the site works and how it displays your feed to those that follow you.  But this book will still help you get started and give you a lot of advice to help you get your social media accounts running well and hopefully helping your business to be more successful.