If anything, multibillion-dollar company Starbucks seems to be growing.  This hasn’t always been the case.  Not too long ago, in the 2007-2008 fiscal year, Starbucks took a big hit because of its overly corporatized product and massive expansion.

Rather than hiding his failure, in his new book Onward: Starbucks Fought without Losing, Starbucks’ founder and CEO Howard Schultz talks about why Starbucks needed to undergo a rebranding in those years to fight the recession and the “two Starbucks’s on every corner” overselling. The company returned to its humble beginnings of appealing to the customer while advancing in innovations. In his memoir-business-book hybrid, Schultz talks about everything from his difficulty in making decisions about the Starbucks' breakfast sandwiches to his childhood in New York state.